Moncler Freeze for Frieze London

Every year the best and the brightest of the art world come together for the Frieze art fair, where the world’s most exciting artists, from the emerging to iconic, are shown side by side. Supporting the creatives of the future, and demonstrating the skills of the already established, Frieze is the ultimate art lover’s dream fair. Featuring more than 160 of the world’s leading galleries and art from over 1000 of contemporary artists, Frieze has got your artistic backs covered. Hosting events, projects, exhibitions, talks and all manner of weird and wonderful things, Frieze is the ultimate destination for any art lover.

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Moncler, a brand built on the philosophy of supporting the creatives of the future, have joined forces with the Royal College of Art to bring together cultural icons from art, fashion, sport and performance for a special project.

While the impact of Fashion Week and its collections are being discussed in boardrooms and at cocktail tables globally, in the U.K., Frieze London was taking place. And wrapping up over the weekend, Moncler celebrated the cultural event with a cocktail soirée in its Old Bond Street store where guests including British Vogue’s Alexandra Shulman, David Furnish, and Patrick Cox took in roughly 400 postcard-size pieces of art produced by friends, students, and alumni of the Royal College of Art. And those wanting to snag a bit of the action could purchase those prints for £60 before heading to Park Chinois for dinner. As Charlotte Tilbury, Sam Rollinson, and actress Rosamund Pike sipped on cocktails, others including Miles Teller and Keleigh Sperry danced as Mary Charteris spun tracks late into the night.

“I’m very fond of art,” said Remo Ruffini, Moncler’s chairman and CEO, “Art, in my opinion, is an expression of pure creativity, able to capture a particular moment and to transmit it intact into the future. Creativity has always been the key word for Moncler. Being able to walk side by side with such a high profile reality like the Royal College of Art in a common journey, is a great honour for me”

Moncler asked global artists, fashion designers, iconic figures of culture, music and friends, but also students of the famous London school, to donate their art-work to be exhibited for the first time in an outdoor space within College.

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